How to use
- 1Enter the width, height, unit and currency of the artwork.
- 2Tick the methods you want to use and adjust the multiplier, rate, materials and hours.
- 3Enter the gallery or platform commission and, if relevant, your VAT or sales tax rate.
- 4Review the suggested price range and the formula behind each method.
Three common ways to price art
The linear method adds width and height and multiplies by a factor that reflects your experience – a 20×24 in painting has 44 linear inches, so with a multiplier of $5 it would be $220. It keeps large works from becoming disproportionately expensive. The area method sets a price per square inch or centimetre, so prices rise faster with size. The cost-based method adds materials and framing to your hours at an hourly rate, then applies a markup. The tool runs all three and shows the lowest and highest result as a range.
Why consistency matters
Collectors and galleries expect works of similar size by the same artist to be priced similarly. Settling on one formula and raising your multiplier gradually as you sell is more credible than pricing each piece by feel, and it makes your prices easy to explain. Lowering prices later can upset earlier buyers, so avoid starting too high. The multipliers and rates in the tool are example values – replace them with figures based on your own sales.
Gallery commission and tax
Galleries and many online platforms take a commission on the sale price, and the percentage differs from one venue to another. To keep the amount you need, the tool raises the retail price to cover the commission and shows what you keep after it. Prices are calculated before tax; sales tax or VAT rules depend on where and how you sell, so check with a tax adviser if unsure.
Frequently asked questions
How should a beginner price their art?
Use the cost-based method as a floor so materials and time are covered, then use width + height × multiplier to price sizes consistently. Raise the multiplier step by step as demand grows.
How does the width + height × multiplier formula work?
For a 24×36 in painting, width + height = 60. With a multiplier of $6 the price is 60 × 6 = $360. The multiplier depends on your experience, reputation and sales history.
How do I include gallery commission in my price?
Divide the amount you need by (1 − commission rate). If you need $600 and the gallery takes 50 %, the retail price must be $600 / 0.5 = $1,200.
Should the frame be included in the price?
If the work is sold framed, add the frame cost in the cost-based method or as a separate line on top of the size-based price, and tell buyers clearly whether the price includes the frame.
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